A propos

MAB TV, The Audiovisual Mag & Business deals with the transformations that the audiovisual sector is going through in the digital era and more particularly the content industry : major developments in the American market, consumption habits, audiences, the repercussions in France. It was created by Marie-Agnès Bruneau, media journalist specialized in b2b press in the audiovisual sector since always. The site began to be developed during Covid and has been public since 10 october 2021. Its concept is scalable, to find out more about the editorial line, read the article Skip to content!

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Marie-Agnes Bruneau, lip

Marie-Agnès Bruneau began her career towards the end of the years 80 as a very young journalist The Audiovisual Letter, publication created and directed by his father, Pierre Bruneau. It covers the emerging sectors of free radio, independent production born from new TV channels. She will become deputy editor-in-chief in charge of the editorial team., will create several publications, a monthly international edition, La Lettre The French TV Market Newsletter, a bilingual editorial guide. In line, she will launch her own professional magazine with the same team, Mediasphères L’Hebdo. Then, she is called to a new path, that of the international. She begins to work for the Anglo-Saxon specialized press, becoming in the middle of the years 90 French Bureau Chief de FT Media & Telecom, who at the time published the reference titleTBI (Television Business International) as well as a number of newsletters. She will take over as deputy editor-in-chief of one of them, TV Programmes Finance, and will be promoted to European bureau chief. After the sale of the securities, it remains corresponding to TBI, and at the same time develops collaborations with trade shows like Sunny Side of The Doc, creating a newsletter for them, a study, as well as with the daily newspapers MipTV and Mipcom Dailies, and worked for some time for the specialized daily Satellifax. Before joining in the mid years 2000, the Anglo-Saxon publication C21media, as Paris Bureau Chief for a long collaboration, then become independent again. She was also led to write for a number of other French and international specialized publications such as Sonovision, Ecran TotalThe French Film, Broadcast, RealScreen, and lately, again, TBI. She also branched out into video interviews, always B2B, in the audiovisual sector. Since 2014, she interviews senior international figures in animation for the Annecy International Animated Film Festival, who created the series MIFA expert Insight, 32 episodes so far. She also produced a series of 14 episodes, TV game authors, on the process of creating TV game formats. She is also sometimes required to teach audiovisual as part of Masters courses.. See the profile of Marie-Agnès Bruneau on Linkedin.

 

Links to some of his articles for the international press :

France’s M6 lands Prime Video show, spins ‘The Traitors’ for soon-to-launch streamer

7th March 2024

French broadcaster M6 has lined up Amazon’s The Marvelous Mrs Maisel, an original MMA contest format and an additional version of The Traitors for its soon-to-launch streaming service, M6+. By Marie-Agnès Bruneau.

International Outlook: France’s Fipadoc shines spotlight on Euro doc trends

Skip to content 6, 2024



The annual French documentary festival and conference Fipadoc, held in Biarritz, wrapped on January 27, with 2,400 delegates taking part. Paris-based journalistMarie-Agnes Bruneau was on the scene reporting for Real screen. This year’s edition of the Fipadoc festival reflected some new creative approaches, perhaps reflective of the ongoing shift towards digital platforms, as documentary moves beyond the linear dictates of the strand.

How La Rochelle illuminated France’s burgeoning drama industry

20th September 2023

The 25th edition of La Rochelle’s Festival de la Fiction highlighted the expanding scope of French drama on all fronts, writes Marie-Agnès Bruneau.

How Rendez-Vous in Biarritz marked a time of transition

11th September 2023

Rendez-Vous in Biarritz attracted hundreds of European buyers to the French coast last week for an event that felt like it was marking a time of transition for the industry, writes Marie-Agnès Bruneau.

© P.Tohier/PHOTOMOBILE

French scripted deals fuel record $231m int’l sales, as streamer deals power growth

5th September 2023

French programming enjoyed strong sales last year driven by scripted although pre-sales and international coproductions were down, according to the annual Unifrance-CNC French export figures, revealed at Rendez-vous in Biarritz yesterday.

Exclusive: ZED acquires ‘l’Affaire d’Outreau’ producer Point du Jour–Les Films du Balibari

31st July 2023

French producer and distributor ZED has acquired long-established factual indie Point du Jour – Les Films du Balibari, the firm behind France 2’s recent true crime primetime hitthe Outreau Affair, TBI has learned.

Exclusive: Skip to content & France TV reveal best-rated docs across 2022-23 season

13th July 2023

France Télévisions and Arte have revealed their most popular documentaries, with exclusive data highlighting the growing interest in true crime programming on the networks.

France Télévisions reveals Autumn line-up as focus shifts to brand rather than channels

13th July 2023

France Télévisions has outlined plans to develop its sports, young adult (OF), drama and entertainment offerings – including launching an original adventure gameshow – as it looks to build the broadcaster’s brand among younger audiences, rather than focusing on a single channel.

France’s M6 buys from HBO Max, preps original drama & eyes “novelty” competition shows

6th July 2023

The group’s top priorities were revealed at a press briefing yesterday in Paris by content and channels director Guillaume Charles, who pointed to the development of M6’s primetime line-up and upgrading its 6Play offering as key focuses, while also strengthening the group’s smaller channels.


TBI Weekly: Six takeaways from Sunny Side of the Doc

23rd June 2023

International coproductions lay at the centre of many of the panel talks. Another concern is to address climate change issues with docs showing solutions. On the domestic front, pubcaster France Télévisions had to face worries from French producers. The number of docs including the ones commissioned by the public broadcaster, has gone down last year. Private players are getting more involved.

France TV & M6 fuel unscripted format surge, with key suppliers revealed

17th May 2023

New launches of unscripted formats reached a peak of 50 in France last year, according to La Fabrique des Formats’ annual survey, an increase of 15 on 2021 and on former years when figures were in the 30-35 bracket.

Exclusive: Three projects that underline France’s forward-facing scripted sector

French drama is evolving rapidly, as subject matter and new business models perk the attention of international buyers. Marie-Agnès Bruneau talks to the key figures behind three recent projects to find out about this latest evolution

TBI Weekly: Nine factual takeaways from Fipadoc in Biarritz

3rd February 2023

French broadcasters were out in force at Fipadoc last week in Biarritz, with true crime, miniseries, impact docs and history shows emerging as the major trends. The troubles of the world also invited themselves, writes Marie-Agnès Bruneau.

TBI Weekly: Why French film & TV are getting into bed together

20th January 2023

French audiovisual body Unifrance marked its 25th Rendez-Vous in Paris by broadening out the traditionally cinema-centric event to include TV content. Marie-Agnès Bruneau reports back on what she saw, the key trends & what it means for the future.

TBI : How Amazon & Netflix are supercharging France’s format market
18th October 2022

Amazon Prime Video and Netflix have both enjoyed huge recent success with unscripted formats in France. Marie-Agnès Bruneau reports on what’s next and where opportunities lie.

Exclusive: What the future holds for Europe’s public broadcasters
18th October 2022

Public broadcasters face pressure like never before, with squeezed budgets and their very funding models under intense scrutiny. Marie-Agnès Bruneau takes a trip around Europe to find out what’s happening across the continent.

Five key takeaways from Festival de la Rochelle
20th September 2022

French drama is booming and the Festival de la Rochelle has clearly benefitted, with this year’s event reporting attendance up nearly 20% to 2,600 professionals, plus a general audience of 15,000.

TBI Weekly: What’s next for France’s public broadcasters?
22nd July 2022

Public broadcasters across Europe are facing an existential crisis, as politicians look to scrap licence fee models. Marie-Agnes Bruneau reports on the latest developments in France and reveals how the alternatives stack up.

TBI How France is leading the world on streamer regulation
3rd April 2022

France has been at the forefront of regulating domestic content investment from global streamers such as Netflix and Amazon, with countries around the world watching developments closely. Marie-Agnès Bruneau reports on what the changes mean.

The TBI Interview: Manuel Alduy, Skip to content
5th April 2022

France Télévisions has a new international team and a rejuvenated global scripted strategy to attract younger viewers. Marie-Agnès Bruneau speaks to Manuel Alduy, who is leading the charge.

TBI What Fipadoc tells us about French & int’l documentaries
25th January 2022

The TV industry’s events schedule remains a challenging environment but face-to-face meetings are a vital tool for the business, writes Marie-Agnès Bruneau, who recently attended French documentary festival Fipadoc. Here are her key takeaways from the event.

Inside Canal+ Docs: “We are definitely a partner for international docs”

ByMarie-Agnes Bruneau Skip to content 26, 2022

Canal+ Group has been on a shopping spree for its new Canal+ Docs channel, and also has strong ambitions regarding originals.

TBI Weekly: What next for France’s scripted industry?
16th July 2021

French drama festival Série Series returned to the Fontainebleau recently, marking for many execs their first physical event for more than a year. Marie-AgnèsBruneau reports on what for some…

Real screen Destined for change: what France’s new regulatory decrees could mean for doc-makers  ByMarie-Agnes Bruneau at the World level 9, 2021

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